What is digital transformation?
Digital transformation is many things but essentially it is the integration of digital technology into all areas of your business, fundamentally changing how you operate and deliver value to customers.
Successful organisations operate with a clear business direction, using a vision and roadmap that define the way forward. Without these crucial strategic instruments, businesses tend to focus only on solving today’s problems and fail to create continuous value for their stakeholders.
Digital transformation extends beyond IT. It’s identifying challenges, applying technology, automating, and converting part of an organisation’s capability into software. Digital transformation changes the way people work and think, ultimately pushing the business forward in terms of productivity, security, efficiency and customer experience.
Some Key factors in a digital strategy can be:
Make it easy for your customers to interact with your business via multiple avenues
- Online presence
- Social media profiles
- Online payment facilities
- Online forms etc
- Customer Relationship Management
Make your business more efficient allowing you to be more customer centric
- Workflow automation
- Document automation
- Supplier Integration
- Automatic Payment systems, Accounting Integration
- Have the right hardware
Grow your business from a solid digital foundation
- Digital marketing Strategy
- Better customer interaction
- Increase customer experience
- Increased revenue